| The “Chinatown Bilingual
Project”----------aims at bridging up the cultural and communication
gaps between the Chinatown shops operators and the mainstream customers.
The Project includes the “Bilingual Signs Campaign”
and the production of the “Business Directory Map of Chinatown”.
The “Bilingual Signs Campaign”: You will see the participating
shops displacing the bilingual price tags with the translation of
the products’ name in both Chinese & English as well as
the icons about the usage or cooking methods of the produces. You
can learn more about the products through shopping in Chinatown.
The “Business Directory Map of Chinatown”: The new
Map will be circulated in this summer. All the business information
in Chinatown will be categorized with a unique colour & icon
shown on the map for user friendly. You can easily locate any type
of products or business you are looking for in the Chinatown area.
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